What is SEO meaning, and How to Raise your rank in Google search engine (a top beginners guide)

What is SEO meaning, and How to Raise your rank in Google search engine (a top beginners guide)

What is SEO (top beginners guide)

As a blogger or website owner, SEO is an essential component of success, as this process is based on bringing visitors free of charge from search engines, the most important of which is Google.

On this topic, we will talk about what SEO is, and we will learn how to use it to produce search engine results.

It is worth noting that the SEO process is considered a practice and not several procedures that are applied once and will lead you to the top search engines.

SEO definition:

SEO is the acronym for the English word (Search Engine Optimization), which means improving your site's relationship with search engines using some techniques and factors that help improve your site and display it on the page from search results. It is a permanent practice that you must continually submit to your site to ensure that it appears in the first search results.

Currently, the SEO process has become complex and sophisticated and uses sophisticated algorithms to ensure the quality of the first results, which helps the researcher find the most appropriate content for him.

In previous years, SEO was easier for website owners to display their pages in the first results just to duplicate the keyword in their posts even without any meaning to it,

Search engine users have suffered due to the appearance of results with no content claimed to exist, which negatively affected the experiences of users of search engines.

But in 2011, Google released the Panda update, which is concerned not to show repeat results and diversify results on the first page,

In 2012, a Penguin update appeared against websites that manipulate content by duplicating keywords on the first page of search results,

In 2013, a Hummingbird update that released high-quality results on the first page was released,

These updates improved the user experience on Google by showing high-quality results related to the keyword he used.

Someone might say that the current SEO process has become difficult or impossible and that no new site can take the lead due to these updates from Google.

In fact, the export process has become more difficult for new sites, but this does not mean that it is not possible to achieve success in them. These updates are released only to improve the search engine user experience, which you have to do to achieve the first top results.

In this topic, we will learn about the importance of SEO, the most important factors that help search engines out, and how they can be applied to the new site.

The importance of SEO:

For example, there is a site that sells electricity generators with a value of $ 1,000, and this site leads the search result for the keyword "electric developer", which gets approximately 10,000 monthly searches,

So let's say that the site gets half of the visits from searches, which is 5,000 visits, and the conversion rate CR to a sale is 1%,

Thus, the site makes 50 sales per month, at a value of 50 thousand dollars.

This example gives an idea of ​​the importance of producing search results to get visitors to the site or blog and thus obtain buyers for your products.

Basic SEO factors:

In fact, Google relies on 200 workers in its algorithm to determine the results worthy of appearing on the first page of search results, although there is no official statement from Google regarding these factors, but some of these factors have been proven and some are still subject to controversy, and there are factors that are just expectations SEO global specialists

But the main factors are:

1- Backlinks

Backlinks are links that refer to your site or your page from other sites, and the higher the links, the higher the quality and the higher erotic domain, the better.

In my opinion, the most important factor that is SEO factors is backlinks, as Google calculates the number of backlinks for each page before showing it in the first results and the greater the number of links the more the page rises in search results,

Of course, the quality of the links coming from other websites varies depending on the amount of the domain domain and the similarity of the nich that is used by the two sites.

There are also harmful backlinks that can cause you to block or reduce the appearance of your results in the search engines. There is a type of link, which is Dofollow, which is the most important type that you should get on a site to produce search results that are haunted by the highly competitive keywords.

There are also Nofollow links, and these links are not of Dofollow quality, and they may not be of importance to publish the search results and do not get them from your site, and they have helped speed up the archiving of your site with the search engines.

There are ways to get backlinks to your site, including: developing your relationships with website owners and also buying links, and the Guest Post, which is one of the best and most beloved ways for Google, is writing a topic on other sites that work in the similarity of the notch that you work with and upon completion you attach a link to your blog.

2- Security and crawlability for Google Spiders, (Secure and Accessible Website)

In order for search engines like Google to guarantee the quality of the visitor's experience, it is preferable to show search results for sites created on platforms that offer a high level of security and ensure the integrity of its programming codes such as the Blogger platform, WordPress platform and many other platforms, as well as the importance of the SSL certificate that falls under the safety factor must be mentioned.

Also, as a site owner, you must allow search engine spiders to enter the site and classify the words in order to show your site when a search is made for a key organization on your site. This process is called archiving and includes linking your site to Google Search Console webmaster tools.

3- Optimized Content

There is a saying among SEO experts that the content is king, and in order to top the results of the search engines, the content you provide must be of high quality and exclusive, and you cannot export the search results if your content is copy and paste.

You must make every effort to come out with high-quality content. Since Google launched the Hummingbird update that works to show quality results for every process, once the pages that offer only keyword stuffing have disappeared without any quality content for the researcher which negatively affects the user experience.

As it is said to every queen king, the queen in this context is the backlinks, as working on these two factors in addition to some technical things are sufficient to make your site top the search results.

4- Technical SEO on (OnPage SEO) 

This factor is one of the factors that interest in facilitating the crawl process for Google spiders, which is the process of organizing the article or page in line with the SEO.
It includes improved images and the operation of headers H1 H2 H3 to ensure the arrangement and consistency of the article so that it is easier for spiders to search for knowledge of the site's content.
Also includes the way to include keywords in the article and its intensity, and the desire to avoid excessive stuffing and try to put the keywords in a natural way and in the context of the article.

5- Social Signals links

As you know, social networking sites have become essential in our lives in this era, not one day passes without entering one of these platforms, so these platforms have become one of the main sources of visits after search engines.

The search engines, including Google, are these links or references from social networking sites, evidence of the strength of the site, and the most important of these sites to obtain signals, Facebook comes in first place, then Twitter in Pinterest.

References include the amount of interaction from users, such as the number of likes, comments on the post on Facebook, the number of likes, Twitter posts, and comments on Twitter,

In short, they are all kinds of interactions that can be obtained for your blog post, whether that contains a link or from the blog account on social media.

6- User Experience

User experience is one of the important factors that helps Google determine the most worthy results on the first page, and includes interactivity and the so-called bounce rate.
As a site owner, you must strive to attract interaction from your blog visitors, whether by commenting on the blog or by making them share the article with their friends or by increasing the rate of visitor movement within your blog from one topic to another.

There is also a glossary called Bounce Rate or Bounce Rate, and for this example, I explain to you:

So let's say that there is a site that leads the search result for the key word "fishing" and when visitors enter the site, they quickly leave and enter the site with the second order and stay longer in it than the first site,
This gives a signal to Google that the bounce rate for the first site is high, and low for the second site, and therefore Google raises the second result to top the results of the search for this keyword.

Bounce rate is the main factor in determining user experience, the longer the visitor stays on your site, the better. To prolong the stay of the visitor on your site, you must provide quality content and article rank, which makes it easier for the visitor to read the article.

7- The speed of the site, including its speed on mobile phones, (Page Speed)

Google loves lightweight and high speed websites as the slow site negatively affects the user experience. Therefore, as a website owner, you must subscribe to fast hosting if you use the WordPress platform, as the WordPress hosting varies greatly in quality and speed.
 The best ones are BlueHost and SiteGround.

You should also buy a paid template as the free templates may be slow.
Free templates often have a paid version and do not contain all of the features of the paid template, and are just a marketing plan to get the user to buy the paid version.

In my view, paid templates are one of the most important things to improve site speed.

Also, one of the things that contributes to slowing your site is the unnecessary additions to WordPress, and it is necessary to make do with the important add-ons.

As for you, if you are a user of the Blogger platform, all you have to do is buy a professional template paid and make sure of its quality, and Blogger will provide you with free hosting.


And you can measure the speed of your site via the Google scale, which determines the speed of your site on a scale from 1 to a hundred and measures the speed of the site on desktop computers and mobile phones, and the higher or close to the number 90 the more search engines take a good indication of the speed of your site .

8- The amount of the (Domain Age and Authority)

Despite the age of the domain is taken into account by Google, but that does not mean that the new domains are not able to lead the whole matter depends on the amount of the wealth of the domain.

The revolutionary is a measure developed by the Moz company based on Google algorithms that determine the results that appear on the first pages, a number between 0 and 100, and the higher the number of the Orthotype, the higher the chance of export.

And Alturoti depends mainly on the quality of the content on your site, which will attract more high-quality backlinks, and from sites with high altitude and the more these links, the higher the Alturotah.

Certainly, the high-authoritative sites do not have anything to prevent the reference to the low Powersarty site, but the important factor they will look at is the quality of the content provided only.

Certainly, the aristocratic level of the site does not rise overnight, but rather takes time to rise and to attract more high-quality backlinks.

In order to raise the level of authority on your site, you have to focus, attract more high quality DoFollow links, get social media platform signals, use internal links to other topics on your blog, and most important of all is the quality of the content.

9- Mobile Responsivness

 Although Google archives the site’s pages even if they are not responsive to mobile phones, Google has stated that the priority now is to show results that are responsive to mobile phones.

There is a prediction saying that 72% of Internet surfers will use mobile phones by 2025, which is a necessity for you as a website owner to improve your site to respond to mobile phones and not to lose your visitors and reach the largest number of mobile phone users.

Despite the great importance of this factor to the issuance of search results, the application of this condition is very easy for all sites.

All you have to do is get a responsive template and most of the templates are paid at this time to support this feature. There are also some free, responsive templates but the best is the paid template.